Unlocking the Value of Augmented Reality Data
The word “sensor” has become inseparable from the internet of things (IoT), where sensors detect environmental conditions and communicate these signals bidirectionally as data, whether it’s an industrial machine reporting its operating condition or your home thermostat being turned on remotely.
Before the IoT, the two key functions of a sensor — to detect environmental change and to communicate that data — were largely carried out by humans. Today, as augmented reality (AR) technology gains adoption, humans will soon be equipped with sensors through various AR devices, such as phones and headsets. This augmentation provides uncharted opportunities for organizations to use these data insights to drive operational effectiveness and differentiate their products and services for consumers.
Smart, Connected Reality Means More User Data
Assessing the Business Opportunities From New AR Data
Early Use Cases for AR Insights
Connecting the Strategic Dots
See the full story here: https://sloanreview.mit.edu/article/unlocking-the-value-of-augmented-reality-data/