ThreeKit Raises $10 Million To Turn Static Images Into ‘3D Experiences’
...the cash would be used to fund talent acquisition and product and business development.
ThreeKit’s platform basically takes the grunt work out of computer modeling. Customers load their products in and tap a dashboard of options to create, edit, and optimize display content for use in product configurators, sales aids, or augmented reality and virtual reality apps. One use case ThreeKit touts pretty heavily is photorealistic images: With no more than a 3D model of a product, it says, brands can add colors, textures, and lighting; set camera angles; and generate images and thumbnails of “all product permutations.”
To display that and other generated content, ThreeKit makes use of WebGL, a JavaScript API for rendering interactive 2D and 3D graphics within compatible web browsers, without the use of plugins. It hosts assets on its servers and offers access to them through an API and embed code.
ThreeKit claims that a few of its ecommerce clients have experienced a 40 percent increase in conversions, an 80 percent reduction in returns, and 20 percent higher order value after trading out static product images for 3D visuals.
See the full story here: https://uploadvr.com/threekit-million-3d/