"We were the first full AR system with hand tracking, optics, and world tracking, these are things we had in the Meta 1 in 2014. A lot of big players have followed our standard, and I'm proud of that. We were early, for sure. I think the too early part is really a question to look back at in the future."
"Start with the killer app. Every founder in every company that failed took too long to get to it. And if I did it again, I would get to it at the start," says Gribetz. "After years, I've discovered it's the right question every founder should ask themselves. The hardware is not enough. Figure out your market. Figure out your killer app."
But what Gribetz is confident of is that he's still focused on his dream of helping to bring a "zero learning curve computer" that acts as a kind of "iOS of the mind" to the masses, one way, or another.
"I have a very clear mission to put [an AR] headset, exactly as I said at TED in 2016, on a billion heads," says Gribetz. "I didn't say which headset, I said a strip of glass, lightfields, photorealism, and, most importantly, an intuitive computing experience, on a billion heads. The whole situation that's going on now, which is not pleasant in any way, is not going to slow me down on that mission."