philip lelyveld The world of entertainment technology

Year-End Message from Mike Gallagher, CEO of the Entertainment Software Assoc.

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Entertainment will always be the heart of our industry, but I would also note the growing awareness that exists about the positive impact games have on improving other top priorities for the American people, including our economy, our education and healthcare systems, the workplace and the arts. Consider just a few examples from this year:

• Art: Video games gained new appreciation as works of art, as their stunning graphics and captivating soundtracks attracted the art community's attention. The Smithsonian Institution announced that it will unveil a new exhibit dedicated to showcasing the incredible artistry within games at its American Art Museum in Washington, D.C. ESA is proud to sponsor the exhibit, titled "The Art of Video Games," which opens March 16, 2012.
• The Economy:  As many of you know, video game companies continue to post strong sales, with sales of game content, hardware and accessories generating $25.1 billion in revenue in 2010. Gamers' increasing interest in mobile, social and online play is a key component of this success, and we recognize The NPD Group's decision to begin reporting digital game sales on a monthly basis and the firm's new partnership with EEDAR that will help it do so. Their decision recognizes the significance of digital games to our business, and will provide a more complete picture of industry sales.
• Healthcare: Using an online game called Foldit, designed by Professor Zoran Popovic at the University of Washington, online gamers deciphered the protein that helps the HIV gene multiply. The protein stumped scientists for more than a decade, but the gamers unlocked it in just 10 days. While this is certainly a major breakthrough in the ongoing battle against AIDS, it also shows the unique power of our medium to solve incredibly difficult and complex problems.
• Education: In September, the White House launched Digital Promise, a public-private partnership aimed at incorporating technological tools, including games, into American classrooms. The program will support research and development efforts to identify effective teaching technologies, develop new approaches for rapid evaluation of new products and explore ways to expand the market for learning software.

I am proud to report that, in partnership with this initiative, ESA is once again sponsoring the National STEM Video Game Challenge in collaboration with The Joan Ganz Cooney Center at Sesame Workshop, E-Line Media, and the Corporation for Public Broadcasting/PBS KIDS' Ready to Learn initiative. The competition challenges students and developers to create original games that stimulate interest in science, technology, engineering and math (STEM) learning.  ...