Blippar to continue as a new augmented reality company after selling IP assets to investment fund
An investment fund called Candy Ventures, which is an existing Blippar investor based in London, has revealed that it bought numerous assets relating to Blippar, including its name and the platform’s underlying technologies, in addition to the assets of Layar — an AR startup Blippar bought in 2014.
This will form the basis of a new company, also called Blippar, which will focus on developing an AR creation and publishing platform aimed at everyone, regardless of whether they have technical know-how. This will be operated as a software-as-service (SaaS) business, and appears to be based on the Blippbuilder platform launched for third-party developers back in 2016.
See the full story here: https://venturebeat.com/2019/01/23/blippar-to-continue-as-a-new-augmented-reality-company-after-selling-ip-assets-to-investment-fund/