A virtual reality dance party at Sundance. Musician and comedian Reggie Watts and artist Kiira Benzing debuted their new project “Runnin’” at the Sundance Film Festival’s New Frontier exhibit. “Runnin’” is an “immersive, interactive music video” backed with a hypnotic techno beat by Wajatta (the musical duo of Watts and composer John Tejada). The project welcomes players into a “retro-future world,” coupling VR technology and the magic of dance into an experience of pure creativity. In an interview with the Sundance Institute, Watts said, “I always wanted Wajatta to be able to create videos that really embody the music in a fun way.” Check out the artist feature for a sneak peek at the visuals for the project and listen to a live performance of “Runnin’.” At the New Frontier exhibit, Nonny de la Peña also premiered a virtual reality photo booth and data artists Chris Milk and Aaron Koblin contributed to a project called “Emergence”. (Watch Watts’ TED Talk, de la Peña’s TED Talk, Milk’s TED Talk and Kobin’s TED Talk.)