Augmented Reality In Retail – The Incredible Case Of Tenth Street Hats
Tenth Street Hats – a family-owned retailer in business since 1921 partnered with AR solutions provider Vertebrae to fulfill an obvious use case – allowing customers to try on hats from the comfort of their own home.
CEO Carson Finkle told me that an encounter with a Vertebrae rep on the golf course piqued his interest in the technology.
The system lets users view hats on their head at any angle, matching them with outfits they are wearing and snapping pictures if they hit on a particularly sharp look.
The performance will be measured by whether pages, where customers are funneled towards the AR experience, will convert more successfully than pages that don't.
Speaking of pages, a major factor in Tenth Street’s decision to work with Vertebrae was the fact that their solution is implemented directly into existing websites. Rather than using an app, Tenth Street customers see the option of launching the AR experience as soon as they touch down on the homepage.
This was an important factor as asking customers to download a new app creates friction.
See the full story here: https://www.forbes.com/sites/bernardmarr/2019/02/08/augmented-reality-in-retail-the-incredible-case-of-tenth-street-hats/#7e7dd71312e8