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Beijing, February 11, 2019

Under the active guidance of the domestic policy environment, the VR/AR market has risen steadily in 2018.IDC believes that the current industry application is further expanding and deepening, and the consumption scenes in the segmented areas are continuously enriched. The VR terminal market is gradually transitioning to the mid-to-high-end product form with better experience, and the industrial ecological development is more mature.

Technological innovation and application will become an important development trend of the VR/AR market in 2019. The maturity and popularity of new technologies will empower the market for continued growth. The content ecology is still the key to the overall progress of the industry. In the future, there will be more industrial fields to extend the olive branch to VR/AR technology equipment providers and content producers.

Prediction 1: The VR market of the cinema will continue to grow. 35% of VR machines will be used for family viewing. Family IMAX viewing will be expected to be defined, manufacturers will bring clearer, more interactive and more VR viewing equipment, and is expected to lead the global viewing VR market. In 2018, the domestic VR all-in-one market ushered in rapid development, becoming the product with the highest shipment volume in the overall VR market last year. Video entertainment has become an important way for VR to enter the family scene. With the maturity and popularity of 4K resolution display technology, more manufacturers will join this segment in the future, and the price, content and wearing experience will become products. The key factor of competition.

Prediction 2: 5G network will drive the development of VR/AR security inspection market. Especially in the AR field, power, manufacturing and other inspections will be deployed in AR applications, and better support for remote information interaction and support with 5G networks. The application of AR technology plays an important role in the intelligent development of the industrial Internet. Through the combination of the Internet of Things and AR technology to achieve visual control, staff can intuitively obtain key real-time information of the target facility through AR equipment, and can quickly locate problems and formulate solutions based on abnormal prompts, thereby effectively reducing equipment accident rate and improving municipality. Facility operation and maintenance inspection efficiency. The popularity of 5G networks will provide a high-quality information communication environment, support real-time audio and video interaction during the inspection process, and multi-tasking such as data transmission.

Prediction 3: AI will be equipped with virtual/augmented reality devices, 65% of VR/AR devices will provide voice technology interaction, and 20% of VR/AR devices are expected to make users accustomed to voice interaction, thus better making up for the shortcoming of virtual keyboards. board. The development of artificial intelligence will promote the change of traditional interaction modes in VR/AR devices. With the technology of speech recognition, users will get rid of the limitations of the handle and sensor. At the same time, because the speech recognition system involves data transmission and background computing and other units, vendors need to integrate chip technology and application development resources to solve the problem of system delay, equipment cost and user experience.

Prediction 4: Mobile AR content is more ecological. Professional content developers will bring more AR applications, while user-generated content (UGC) for mobile 3D modeling

The AR application scenario and user experience will also be enhanced.

Thanks to development platforms such as ARKit and ARCore, mobile AR content and applications continue to be enriched, growing rapidly in games, social, marketing and e-commerce. At present, the domestic Internet and mobile phone manufacturers are also actively participating in the layout of the mobile AR market. By combining AI image recognition technology, location-based LBS application and 3D scanning modeling technology, the mobile AR market will continue to grow rapidly in the future. The traditional form of content interaction will usher in an upgrade.

Prediction 5: The VR game market will grow by 75% in 2019. The offline experience store game revenue accounted for more than 80% of the overall VR game revenue. Excellent VR games will be extended to the experience store, and the sinking experience will bring more potential users. As domestic game makers increase their investment in the VR industry, more high-quality content and products will enter the domestic market, which will help improve the content richness in the VR game market. At present, the popularity of domestic VR game users is low, and the two-way drainage from offline experience stores and online social platforms will help expand user coverage, and supporting players to record and share game videos will enhance game performance and increase appeal to potential users.

Prediction 6: By 2023, there will be more than one billion people visiting at least one consumer place where VR devices are installed each year, and 10% of consumers will try to use VR devices, which will foster users' interest in buying home VR devices. IDC

FutureScape: Consumer Digital Transformation and the Home Internet of Things Market Global 2019 Forecast shows that there will be more offline entertainment venues, such as cinemas, theme parks, amusement halls and Internet cafes, to provide customers with paid VR experience projects. The offline entertainment scene will further become an important promotion channel for the VR industry in the consumer market, helping to promote the conversion of ordinary users to VR paying users, and driving the market growth of home VR hardware devices, software development and content subscription.

Prediction seven:

More than 30% of the display scenarios will be integrated through the rental method to provide equipment, software, and services, so that users do not have to bear high hardware costs, but also achieve excellent interactive display. Although VR/AR technology can help solve the problem of insufficient interactive experience and space limitation in the field of industry application and business activities, but due to the high cost of equipment and content acquisition, related applications have certain limitations in actual operation. Sex. In the future, as more service providers provide VR/AR overall solutions through leasing, they can help customers meet the needs of equipment, applications and supporting services in the display scenario, while reducing one-time procurement costs and increasing equipment utilization. Gradually cultivate market maturity.

Prediction 8: The weight of the commercial market is growing further, especially in the education market, which is affected by policy tilt and increased investment in education. More than 1,000 schools are expected to adopt VR/AR technology.

In the future, VR/AR will find more commercial scenarios in the industry application, and targeted solutions to the application pain points in the market. According to the IDC market tracking report, it is expected that the share of VR/AR shipments in the domestic education market will account for nearly 7.0% of the overall market in 2018. With the promotion of relevant policies, the education and training market in the vertical and vertical fields such as medical and manufacturing has developed rapidly. The simulation application supporting multi-person collaboration will help enhance content interactivity and improve training efficiency.In the future, more universities will adopt VR/AR content for course training, which will drive the demand for education market to continue to grow.

Prediction 9: By 2024, 7% of domestic companies will use VR applications as a solution to support cross-regional collaboration, and the future workplace and teamwork model will usher in transformation and upgrade.

"IDC FutureScape: Connectable Devices Global 2019 Forecast -

China Revelation shows that VR will help solve the problem of low efficiency in cooperation across offices and regions. The current utility of using collaborative software and hardware for the workforce is low, and in addition to enabling the team to enter the same virtual space, the VR technology can also display and manipulate data and even objects. In China, VR technology has begun to showcase in cross-space applications in medical and other industries, such as live broadcasts and other specific scenarios. In the future, this application will require more network infrastructure and other layouts to support a wider range of practical operations.

Prediction 10: By 2024, 55% of Chinese large and medium-sized enterprises will deploy AR hardware for some employees. The key driver is to improve work efficiency. Early adopters in the industry have achieved significant results by deploying AR hardware, including fewer downtimes, faster execution times, and shorter induction training hours. As the AR market matures, industry-specific application scenarios will gradually break down and begin to attract a wider range of commercial applications. The integration of enterprise systems will become easier, the developer talent pool will become larger and larger, and the aggregation of content will make the AR platform more efficient in deploying between different departments. In the future, companies and enterprises will extend AR applications to various business units, including internal and external IT support, product development and customer support.

(Article source: IDC Consulting)

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