Snapchat augmented reality turns empty store into virtual Lego shop
Augmented reality technology is being used to transform an empty store into a virtual Lego clothing shop that customers can explore on their smartphone using Snapchat.
A pop-up shop selling a limited-edition Lego Wear clothing line for adults opens in Fitzrovia, London today only, but the physical building is actually empty, except for a Snapcode that Snapchat users can scan on their way in, transporting them into a virtual Lego boutique.
Snapchat’s AR technology allows people to move around and see different parts of the store on their smartphone screens, which includes an interactive DJ booth, an arcade machine and the ability to look through the clothing range displayed on Lego mannequins.
The one-day event, which takes place at 55 Eastcastle Street from 10am to 5pm, will allow people to buy products online through an integrated “Shop now” feature in the app.
See the full story here: https://www.expressandstar.com/news/viral-news/2019/02/13/snapchat-augmented-reality-turns-empty-store-into-virtual-lego-shop/