Top 4 Tips for Creating OOH Augmented Reality Experiences
OOH Augmented Reality: Through the Ages
In terms of OOH Augmented Reality events, it all began in 2009 with Hand from Above. This was followed by Lynx Angel Ambush, the first large-format branded AR execution to run OOH. It was pioneering for its time and won widespread industry approval as well as being applauded by the public. Shortly after saw Disney Parks ‘Memories’ pushing the boundaries with live-action characters augmented into Times Square, and multiple participants taking part simultaneously.
The hard work of introducing the technology to the masses has been done. The appetite from both brands and consumers alike is there. Now the challenge is to continue to innovate whilst delivering quality events that resonate with the audience. It’s an exciting place to work, and I for one can’t wait to continue pushing the boundaries of AR in all its variations across the DOOH landscape.
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