philip lelyveld The world of entertainment technology

15Feb/19Off

New LEGO augmented reality game has kids hunting ghosts

980xLEGO is asking kids to become ghost hunters with a new augmented reality app that will turn play sets into haunted spaces. Called Hidden Side, each of the eight kits will turn into a different item, a school, a bus and even, of course, a graveyard. But once you hold up a smartphone or tablet with the AR app launched, players will find ghosts milling about in a haunted scene only they can fix.

LEGO is launching the sets as part of New York Toy Fair, opening this weekend, where toy makers hawk their wares and show off what they hope will be the favorite play things of children for the coming year.

This new AR experience is designed for a specific group of sets, which together build a town called Newbury. In the app, players are teamed with two characters, Parker and Jack, both whom are from the town and need help to catch the ghosts that have taken over. The sets and the app are designed for children ages 7 and up, so the ghostly apparitions aren't expected to be too frightening for youngsters.

See the full story here: https://www.gearbrain.com/toys-lego-augmented-reality-2628961440.html

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