“Unlike many other AR experiences, our goal wasn’t to use AR to tell part of the story. Our AR experience is the story,” said Ray Soto, Director of Emerging Tech, USA TODAY NETWORK. “Nothing demands a more up close and personal look than the incredibly detailed and awe-inspiring designs of this year’s Oscar costume nominees. With multiple layers of interactivity between the user and the costume designers, audiences can glean an almost one-on-one experience with the creators of their favorite costumes from these Oscar nominated films.”