Walmart is bringing 50-foot tractor trailers to a few of its stores' parking lots that will contain a virtual reality (VR) experience with a "How to Train Your Dragon" theme, CNBC reports.
By sitting in VR-powered chairs and wearing VR headsets, users can see, feel, and smell sensations that make them feel like they're in the movie.
And the new Spatial& VR technology has potential for future applications such as letting users test camping gear or visit the vineyard that Walmart's wine comes from, CEO of Spatial& Katie Finnigan told CNBC.