The LA Kings have launched the first Augmented Reality (AR) Blockchain authentication platform in the world, specifically developed to help secure professional sports merchandise and memorabilia.
The Kings launched the AR Authentication App, in partnership with Pro Exp Media Inc., to make it easy for customers to ensure that the items they purchase are authentic.
Once authenticated, customers will still receive a hard-copy Certificate of Authenticity (COA) even while using the app.
The app, which was recently featured on Fox Business Network's Varney and Co., is capable of discerning an authentic piece of registered game-used merchandise versus a non-authentic or unregistered (stolen) piece of game-used merchandise by utilizing AR technology and Blockchain technology.
See the full story here:Â https://www.nhl.com/kings/news/la-kings-launch-augmented-reality-and-blockchain-authentication-app/c-304994378