Under CEO Satya Nadella, Microsoft has shown a willingness to spread its software beyond its Windows ecosystem, so the adaptation of HoloLens apps for smartphones, where its own platform has faltered, aligns with its strategy. However, in the case of the HoloLens, the strategy also serves as a scaled down example of how HoloLens could provide a return on investment further down the road, particularly as its capabilities evolve and its price decreases.