philip lelyveld The world of entertainment technology

Netflix is killing content piracy

Legitimate streaming content providers are achieving what was impossible for Hollywood to get right: they are stamping out piracy by making available the shows people want to enjoy at reasonable cost and with maximum convenience.

That’s borne out in independent research commissioned by Vocus Group NZ which confirms piracy is dying a natural death as more New Zealanders choose to access their content legitimately. “In short, the reason people are moving away from piracy is that it’s simply more hassle than it’s worth,” says Taryn Hamilton, Consumer General Manager at Vocus Group New Zealand which operates brands including Slingshot, Orcon and Flip.

Hamilton says Kiwi consumers are a savvy lot, too. While the research shows that in general people don't have much appetite for pirating, there is much higher agreement that ‘It would be almost impossible to stop people doing this’. “The simple fact for those who know anything about the internet, is that censoring the internet doesn’t work. People know there are multiple sites where it is possible to download illegal material. They also know that blocking the most popular ones simply means you’ll get pirated material elsewhere.”

See the full story here: http://www.scoop.co.nz/stories/BU1902/S00685/netflix-is-killing-content-piracy.htm