Leading this charge is London College of Fashion’s Innovation Agency, FIA, who partnered with augmented reality pioneers HoloMe to present selected collections of London College of Fashion MA graduates. Viewers in multiple locations around the world were able to watch the show via smartphones, in real-time, the day before the launch of London Fashion Week.
The pioneering element of this collaboration was that users around the globe were able to view the AR runway experience live, as the show was actually taking place - superimposed onto their immediate surroundings. This was achieved by filming the models passing in front of a “green screen” backdrop prior to stepping out on the runway.
See the full story here: https://www.forbes.com/sites/brookerobertsislam/2019/03/05/groundbreaking-augmented-reality-fashion-show-streamed-to-global-audience/#6525bf9f45b6