Austin-based innovation studio, Subvrsive, today announced Lens.io, a cutting-edge augmented reality platform designed to let brands and agencies publish and share AR experiences straight to the web. The platform, which is a finalist in the 22nd annual SXSW Interactive Innovation Awards, eliminates the need for users to download an app in order to interact with augmented reality content, promising deeper engagement and higher sales for Lens.io clients.
One of the key features of Lens.io is that it can wrap custom code and functionality around branded AR experiences to allow for advanced interaction such as product configuration, linking directly to ecommerce, mini games, coupons, and more.