philip lelyveld The world of entertainment technology

11Mar/19Off

Q&A: The Future Group’s Pixotope aims to shake up augmented and virtual production

How do you see it fitting into the larger AR/VR ecosystem?

Whilst the broadcast market is currently our most important market, it’s clear that cross-reality content, particularly augmented reality (AR), will permeate all market segments in the long run.

We, therefore, needed to create a solution that would address the requirements of other market segments as well, including corporate, industrial, medical, educational, digital marketing, and events.

Consequently, Pixotope has been specifically designed to be simple to use, really fast to design with, it connects to third-party products easily for added functionality, and it outputs graphics content of the highest possible quality today …even at 4K, and later in 2019, HDR too.

The Future Group will showcase Pixotope during the upcoming 2019 NAB Show in stand SU12702.

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