philip lelyveld The world of entertainment technology


HBO Crowns Snapchat as King of Its ‘Game of Thrones’ Augmented Reality Promotion at SXSW

The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee.

Using what Snapchat calls AR Marker Tech Lenses, HBO has installed a multi-room immersive experience at the festival called "Bleed for the Throne." While interacting with the experience, attendees find four AR experiences that are unlocked by images dispersed throughout the space.

giphy-20 giphy-21 giphy-22 giphy-23See the full story here:

Comments (0) Trackbacks (0)

Sorry, the comment form is closed at this time.

Trackbacks are disabled.