philip lelyveld The world of entertainment technology


Angry Orchard Launches First-Of-Its-Kind Augmented Reality Experience

Angry Orchard launches first-of-its-kind augmented reality experience.

Angry Orchard launches first-of-its-kind augmented reality experience.

Angry Orchard Cider Company today announced the launch of its Cider+Food App, featuring a unique augmented reality (AR) experience bringing delicious cider pairings to life. As the first mobile platform to focus on hard cider and food pairings, the app unlocks a range of mouthwatering recipes that pair perfectly with a refreshing can or bottle of hard cider, giving drinkers a new way to enjoy cider for any occasion and most importantly, at the table.

Pairing highlights include:

  • Angry Orchard Crisp Apple, the #1 hard cider in the United States1, offers a bright, apple-forward flavor that compliments rich dishes such as the sweet barbecue in pulled pork sliders.
  • Rosé, the latest innovation style, known for its vibrant rosy-hue and floral notes, provides sweetness and acidity that balance salty flavors in dishes such as prosciutto-wrapped melon.
  • Easy Apple, a refreshing, easy-drinking cider, pairs deliciously with a meal from start to finish. Fish dishes and fruit-forward desserts, such as grilled salmon and raspberry torte are the perfect complements.
  • Pear enhances the natural fruit flavors incorporated into cheese-based dishes like baked brie with cranberry preserves.

The Angry Orchard Cider+Food App is available on Apple iOS and can be downloaded for free at The app works with Angry Orchard's core style bottles and cans: Crisp Apple, Rosé, Easy Apple and Pear, available in 6-packs for $7.99-9.99 (varies per market). All four core styles are also available in the Orchard Explorer Variety Pack, available nationwide for a suggested retail price of $14.99-$17.99 (varies per market).

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