TikTok, the short-form video app owned by Chinese tech company Bytedance, has been on a charm offensive to video creators, and it’s working. Several video creators, who have worked across other social apps, said TikTok’s team has been helpful and supportive since the app rebranded from Musical.ly to TikTok last August. That’s quite unique compared to the experience they had working with other apps like Vine, Snapchat and Instagram in their early years. So far, it’s encouraged creators to use the app more and promote it to their peers.
Nathan Piland, a rapper who has 2.1 million fans on TikTok, said he believes he was one of the first 100 people verified on Musical.ly when he joined about three years ago. But since the app transitioned to TikTok, his relationship with the company has gotten stronger.
Beyond events, TikTok manages Slack groups for creators. Most of the conversations were about tech support issues, creators say, but it also helped them meet other people and think of ways to collaborate. That especially helped creators who aren’t based in Los Angeles, where Bytedance has an office.
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