As founding CEO of MoviePass, Stacy Spikes has already changed the way we think about paying for movie tickets. Now he’s pursuing a new approach — providing a free ticket to people who watch 15 to 20 minutes of ads.
To make that work, he said the new service, called PreShow, is bringing a of couple innovations to the table. First, there’s facial recognition technology that ensures you’re actually present and watching the ad.
By watching one of these 15 to 20-minute packages, you should earn enough points to purchase a ticket at the theater using a virtual credit card provided by PreShow. Technically, those points can be used to buy any movie ticket, but Spikes said you won’t be able to earn more than two tickets at once, “so people don’t stockpile.”
See the full story here: https://techcrunch.com/2019/03/21/preshow-kickstarter/?ncid=tcdaily&utm_medium=TCnewsletter