8th Wall Spins Up New ‘Spider-Man: Into the Spider-Verse’ Augmented Reality Experience for Blu-Ray, DVD Release
After webbing up a web-based augmented reality experience to promote the theatrical release of Spider-man: Into the Spider-verse, Sony has ordered a new AR activation from creative agency Igniteie to promote the Blu-ray, DVD, and streaming digital video release of the film.
Like the first version, the new AR promotion runs on the web-based AR toolkit from 8th Wall, which enabled Ignite to bring Spider-man into the real world and give users the ability to capture photos of the web-head, which they can then sell to J. Jonah Jameson.
You can try the experience yourself here by scanning the code on the website with your smartphone or tablet camera (iOS and Android devices work just fine), no app needed.
See the full story here: https://mobile-ar.reality.news/news/8th-wall-spins-up-new-spider-man-into-spider-verse-augmented-reality-experience-for-blu-ray-dvd-release-0195244/