Last June, Google published its “seven guiding AI Principles,” which states the company will not pursue projects that “(1) aren’t socially beneficial, (2) create or reinforce bias, (3) aren’t built and tested for safety, (4) aren’t ‘accountable’ to people, (5) don’t incorporate privacy design principles, (6) don’t uphold scientific standards, and (7) aren’t made available for uses that accord with all principles.”
See the full story here: http://www.etcentric.org/google-establishes-advisory-panel-to-examine-ai-fairness/