Rovio CEO — Taking Angry Birds to movies, augmented reality, and beyond
GamesBeat: How big of an investment is that? Is AR a big thing on your radar?
Levoranta: It’s one of the things we’re exploring as part of our future of gaming strategy pillar. We’re looking at AR and MR. We want to be ready when it seems like the time is right.
GamesBeat: At this point you can spread things across a number of platforms. You don’t have to pick a particular AR platform.
Pelletier-Normand: You need to start somewhere. For us, when we started working on the game, we wanted to focus on one platform, on ARKit, so we could focus more on the content. But now that it’s out we’re investigating what we can do with Google as well.
GamesBeat: I know Magic Leap isn’t selling these things in very large numbers. But is there some value that comes back to you as far as learning how to make this kind of game?
Pelletier-Normand: Yes. As Kati pointed out, we have a whole pillar of our strategy around exploring the future of gaming. When you do this, when you’re part of the people who are shaping the market, not just following after a while, you need to take some risks. You need to be able to explore those different platforms with some investment. As you pointed out yourself, the investment we did with the Magic Leap means we have something we can deploy on different AR and VR platforms.
See the full story here; https://venturebeat.com/2019/03/30/rovio-ceo-taking-angry-birds-to-movies-augmented-reality-and-beyond/