56% Have Heard Of Virtual Reality, Only 23% Can Explain It
[PhilNote: I asked the story's author Chuck@MediaPost.com if there is a link to the source study for this data.]
While most (56%) people have heard about virtual reality, they’re not able to explain it. More significantly, fewer than a quarter (23%) of people are familiar with it and could explain it to someone else. That’s down 13% from 2017, when more than a third (36%) of people were very familiar with it and could even explain it to a friend.
Brands take a hit here as well. Just over a quarter (28%) of people can name a VR industry leader, which is 17% fewer than in 2017.
The good news is that the majority (62%) of consumers have a positive attitude about virtual reality.
See the full story here: https://www.mediapost.com/publications/article/334007/56-have-heard-of-virtual-reality-only-23-can-ex.html