One in Five Consumers Uses Voice to Interact With Their TVs
More than 20% of all consumers interact with their TVs or streaming devices via voice commands, according to a new survey from IHS Markit. An additional 30% aren’t currently using voice for TV viewing, but are interested in the technology.
TV manufacturers and pay TV service operator alike have increasingly been embracing voice control, adding not only voice remotes but also support for third-party speakers to their devices. More recently, consumer electronics manufacturers have begun to add far-field microphones directly to their TV sets, effectively turning them into smart speakers with giant displays.
IHS Markit’s voice data comes from a new report titled “Voice Commands on Devices: Content Discovery and Navigation” that is based on a recent survey of 9,636 internet users in the U.S., the U.K., Australia and India.
See the full story here: https://variety.com/2019/digital/news/tv-voice-control-usage-1203178496/