A virtual-reality gaming platform coupled with a simplified, upgraded menu appears to be giving Dave & Buster’s the boost the eatertainment chain has been searching for.
After ending 2018 on a weak note, the Dallas-based brand reported same-store sales growth of 2.9% for the quarter ended Feb. 3. Revenue climbed 8.8%, to $331.8 million, during the period.
The company will roll out a fourth immersive game, based on the “Men in Black” movie series, in June.
“Based on the strength of our VR offering in early 2019, we implemented a price increase on our VR games in just over half of our stores,” CEO Brian Jenkins said Tuesday during a call with analysts.
See the full story here: https://www.restaurantbusinessonline.com/operations/dave-busters-sees-promise-virtual-reality-games-pared-down-menu