Snap Inc. (NYSE: SNAP) today announced new augmented reality and camera search experiences for creators, partners, and Snapchatters.
Lenses are Snap’s augmented reality product. Snapchat Lenses combine some of the world’s most advanced augmented reality technology with the unparalleled creativity of the Snapchat community. On average, more than 70% of Daily Active Users play with or view a Lens every day on the service.
Scan is Snap’s camera search experience. Today, Snapchatters can “press and hold” on the Snapchat camera screen to Scan and unlock relevant experiences based on what is in the viewfinder or environment. Scan a Snapcode to unlock special Filters and Lenses, a physical product or barcode to surface search results on Amazon, or while listening to music to learn more about what’s playing through an integration with Shazam.
Today, Snap is updating Lens Studio to include even more capabilities for Lens creation, including templates for hand tracking, body tracking, and pet tracking.
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