Highlights include the fact that 22 percent of consumers have used mobile augmented reality (AR). More importantly, they're using it often: more than half of respondents use mobile AR at least weekly. This is telling indication of mobile AR's potential, given that active use is a key mobile app success factor and tied closely to revenue metrics
The top mobile AR app category today is gaming, followed by social. These are driven by popular AR apps and features, such as Pokemon Go and Snapchat's AR lenses.