AT&T’s and Magic Leap’s ‘Game of Thrones’ Experience Is a Fun Little Teaser
Augmented reality startup Magic Leap and AT&T have been showing a “Game of Thrones” experience ahead of the premiere of the show’s final season at select AT&T stores this month. “The Dead Must Die: A Magic Leap Encounter” isn’t necessarily breaking ground in location-based entertainment, but it’s a fun little teaser for the show, and a device that most consumers haven’t had a chance to play with until now.
The experience, produced by Framestore in partnership with HBO, AT&T and Magic Leap, is currently showing in the telco’s so-called flagship stores in San Francisco, Boston and Chicago. Later this month, it is scheduled to come to select stores in Los Angeles and Dallas as well. Ultimately, there will also be a home-based version of Magic Leap owners, according to a Magic Leap spokesperson.
All of this just takes five minutes or less, depending on how well-versed participants are in slaying the undead. The experience is single-player, and while there are physical props, players don’t actually get to interact with them. For instance, you use the Magic Leap controller to pick up the AR torch, as well as any other objects, instead of handling physical representations of such objects, as one might in a more advanced location-based VR experience from a company like The Void.
See the full story here: https://variety.com/2019/digital/news/atts-and-magic-leaps-game-of-thrones-experience-is-a-fun-little-teaser-1203186144/