philip lelyveld The world of entertainment technology

Coachella 2019: From augmented reality to food delivery, tech plays increasing role in the festivities

Not only did Coachella unveil Coachella Coin, a new scavenger hunt game that festival guests can use on its app, but there are a bunch of spots throughout the festival where guests could indulge in new technologies, including a new stage at the Sahara tent that lets guests see space-themed augmented reality, Friday night headliner Childish Gambino’s collaboration with Google Pixel and a lounge from HP where people could design their own knapsack.

Augmented reality at the Sahara Tent 

Visitors to the Sahara tent, the airplane hangar of a stage that features a lot of electronic music and hip-hop, got to see it in an all new way by using their Coachella Camera on their Coachella smartphone app. Between sets guests could point their phones at the stage to see a variety of space themed objects, including space stations, asteroids and an astronaut not unlike the giant astronaut from Poetic Kinetics that’s roaming the grounds nearby.

“Together, augmented reality, virtual reality, and the various other ‘extended realities’ will change the way that people interact with the world and each other,” Coachella Digital Innovation Manager Sam Schoonover wrote in an email. “Music festivals both on and off-site will also be affected. So while we always make an effort to introduce new technological components that the fans will find and interesting, we’re also preparing for the future.”

See the full story here: https://www.pe.com/2019/04/14/coachella-2019-from-augmented-reality-to-food-delivery-tech-plays-increasing-role-in-the-festivities/