Within Co-Founder Chris Milk on the Biggest Challenges of Augmented and Virtual Reality Storytelling
The company launched its first AR app, Wonderscope, in late 2018. Primarily aimed at kids, Wonderscope brings interactive stories to life, allowing viewers to talk to characters and actively participate in the experience. The AR stories run between seven and 13 minutes long, depending on the pace of the viewer.
The app is made possible by Apple’s ARKit, which allowed developers to create AR apps for about half a billion iOS devices around the world. Now, months after launching, Wonderscope has reinforced Milk’s belief that viewer participation will play a key role in the future of entertainment and education. (Wonderscope, which is up for a Webby Award in the Education and Reference category, declined to share just how often the app has been downloaded.)
See the full story here: https://www.thewrap.com/augmented-reality-virtual-storytelling-within-ceo-chris-milk-wonderscope-vr-ar/