philip lelyveld The world of entertainment technology


Is the security of virtual reality (and augmented reality) virtual insanity?

Body movement tracking data

A paper entitled “Protecting Nonverbal Data Tracked in Virtual Reality” by researcher Jeremy Bailenson looks at the privacy issues of nonverbal data. These data, which include eye movements, facial expression and similar, may seem innocuous but are routinely collected by companies. Why? Because they can potentially be used to tailor ads and target customer behavior. According to Bailenson, if you spend 20 minutes using VR you produce over “2 million recordings of body language.” The report also talks about the application of VR in the classroom and the privacy implications of collecting and analyzing children’s attention and facial expressions.

These body-tracking data are part of our deep-seated identity data and should require special attention in terms of privacy protection.

Virtual reality data and related online transactions

Game machines like Oculus Rift are not just VR headsets. They are connected to online transactions which use personal and financial data. The whole picture afforded by a rich set of data that links personal, financial, body movement tracking, geo-tracking and behavioral monitoring creates the perfect privacy storm.

See the full story here;

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