8th Wall Brings Image Targets to Its Web-Based Augmented Reality Platform
Release 11 of 8th Wall Web brings Image Targets, the company's take on image recognition for AR activations. The capability enables creators to define a 2D image as a marker and embed AR content, such as 3D models or video, which can be accessed through mobile web browsers on iOS and Android.
"Unlike other web-based image recognition technology, the image detection and tracking for 8th Wall Web is all performed directly on-device, in the mobile browser," the company announced in a blog post.
While both tech giants also have their own web AR options, Apple's AR Quick Lookonly works on iOS, and Google's web-based capability for ARCore is still experimental, so 8th Wall maintains an advantage in being cross-platform.
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