philip lelyveld The world of entertainment technology


Groove Jones Builds Virtual Reality Fighting Game for UFC and Modelo

Creative technology company Groove Jones has partnered with the UFC to create a virtual reality game. The Modelo UFC Fighting Spirit VR Challenge has been rolled out at bars and events during UFC Fight Nights this spring.

Users face a fictitious 6’2”, 172-pound opponent in a virtual Octagon in the Groove Jonescampaign. Russian fighter Blatov Brosovich leaps across the ring to begin each fight. Players use a handheld wireless controller designed by Steelseries to throw virtual punches and kicks with hopes of knocking out Brosovich. They can see the action through an Oculus VR headset, and must swiftly twist out of the way to avoid being hit by Brosovich’s incoming punches and kicks.

The VR challenge iPad app also collects each user’s name, email, and phone number. When the experience is over, a 360-degree panoramic image from the center of the Octagon ring is sent to the user, which he or she can share to their social media.

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