26Apr/19Off
Augmented Reality Familiarity Depends On Age
It turns out that only 12% of heads of U.S. broadband households are familiar with augmented reality, according to a new study by Parks Associates.
However, by demographics, the picture is different. Of those born after 1999, a third (33%) are familiar with augmented reality and 24% of millennials, those born between 1982 and 1998, also are familiar.
This compares to 10% of those born between 1965 and 1981 and 4% of those born between 1946 and 1964. Only 1% of those older than that are familiar with AR.
See the full story here: https://www.mediapost.com/publications/article/334972/augmented-reality-familiarity-depends-on-age.html