‘It’s a Glimpse of Things to Come’: A Show of Virtual Reality Art Offers Collectors a Look Into the Future at Frieze New York
Daniel Birnbaum, the former leading museum director and current virtual reality art impresario, is making his New York debut as a curator of the high-tech medium at Frieze New York. The non-selling show within the fair, titled “Electric,” could give collectors of the future their first taste of the artistic possibilities of virtual and augmented reality.
Along with works by Anish Kapoor, Rachel Rossin, and Nathalie Djurberg and Hans Berg, there will also be new ones inspired by Marcel Duchamp and Hilma af Klint.
“Electric” also includes Man Mask (2017) by Rachel Rossin, who—unlike many of the blue-chip artists Acute Art has worked with so far, including Jeff Koons—is a digital native. “She is a special person because she can really write code,” Birnbaum says. “She is a techy person who used to do computer games as a teenager. Some of the artist we work with could never, ever do this on their own, but she could.”
Although art-fair visitors are novelty junkies, organizing Frieze New York’s first VR/AR art exhibition is an ambitious undertaking.
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