philip lelyveld The world of entertainment technology


Market Research – High-End VR Activity Increased Significantly in 2018

According to a new report from research firm IDC, consumer interest has waned recently for smartphone-dependent VR devices, while tethered and standalone models are growing more popular. IDC surveyed 1,643 VR users across France, Germany, Japan, the United Kingdom and the United States and learned that the number of “high-performance” VR headsets increased 60 percent from 2017 to 3.9 million devices in 2018. The study identified different categories of users, based on their amount of time spent with VR devices, including a “hardcore” group (12 percent) that spent 16 or more hours monthly with VR.

“As Facebook has suggested, multi-user VR appears to be a major potential selling point for headsets,” notes VB. “In France, a high of 62 percent of VR gamers preferred multiplayer experiences, with the U.S. close behind at 58 percent.”

“France was also the leader in non-gaming VR uses — between a quarter and a third of surveyed French users also tried VR creative apps, social apps, and shopping or browsing apps, even though the numbers were markedly lower in other countries.”

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