Driven by 3D pricing, average Spanish tix prices have risen 35% since 2004 to $8.70. This discourages family film attendance, said a source at Spain's Acec cinema circuit.
Even in Germany, Cinemaxx's Arne Schmidt said, "The market is already partly flooded with 3D. We had 'The Smurfs,' 'Kung Fu Panda 2,' 'Cars 2' and 'Rio' very close together. It was just too much."
The lesson for 2012? 3D hasn't morphed from B.O. panacea to poison but it may be proving too pricey for many cash-strapped Europeans.
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