philip lelyveld The world of entertainment technology

22May/19Off

Could This Be The Big Break-Out Moment For Augmented Reality?

“Key players like Snapchat use AR almost only to boost video creation,” Braverman explains. “This approach is good as an initial step, but it cuts the potential of spatial experience.” He and his co-founder noticed the lack of in-camera apps with depth of experience and interactivity and decided there was a massive opportunity. WATTY Remote was born, and now the company is working to make AR more accessible by bringing multiuser AR experiences to daily activities such as grocery shopping, sports viewing and social interaction.

https---blogs-images.forbes.com-laurencoleman-files-2019-05-BlinQ-Mobile-App-005.jpgIn order to demonstrate the company's capabilities, WATTY Remote is launching an AR ping-pong application. Braverman says that this activity was selected given the fact that it is fast-paced and, therefore, showcases AR elements, such as matchmaking, lag compensation and latency, at their best,  WATTY is also currently at work on a stealth AR business solution that will be revealed later this year.

See the full story here: https://www.forbes.com/sites/laurencoleman/2019/05/22/could-this-be-the-big-break-out-moment-for-augmented-reality/#1ae6d5fc67bf

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