From a growth in users to augmented reality driving engagement, Pivotal Research Group’s Michael Levine says there are "increasing signs of momentum in the business on multiple fronts." The equity research firm upgraded Snap to buy from hold on Thursday, and raised its price target to US$17.25 a share from US$13.25.
Still "there is a healthy amount of remaining skepticism about the business among investors," Levine admits, but "a turn in usage and revenues could translate into a meaningful re-rating higher."
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