Deloitte, USGA Develop Augmented Reality App for the 2019 U.S. Open Championship
New for this year, a U.S. Open Augmented Reality (AR) App by Deloitte will provide golf fans with an engaging and innovative digital experience for the 119th U.S. Open Championship at Pebble Beach Golf Links, June 10-16.
Available in the Apple App and Google Play Stores, U.S. Open AR offers fans – watching on-site at Pebble Beach or from elsewhere – exclusive insights into player performance on the iconic 6th, 7th and 18th holes, in 3-dimensional augmented reality. Pebble Beach will come to life on users’ mobile devices through a virtual map of the course, allowing fans to follow the action in real-time, compare player performance and see how competitors performed on signature holes. Additionally, golf fans can re-live historic shots by the five previous U.S. Open champions, including Jack Nicklaus in 1972 and Tiger Woods in 2000. To activate the experience, users aim their phones at the AR image, available on-site in the tee times guide and for download HERE.
“We are excited to continue to work closely with the USGA to develop experiences that transform the way fans engage with the championship,” says Allan Cook, managing director, Deloitte Consulting LLP. “We are bridging the gap between the human experience and the digital to heighten fan enjoyment, create conversations and community, and allow more people to connect to the game they love.”
See the full story here: https://www.sportsvideo.org/2019/06/07/deloitte-usga-develop-augmented-reality-app-for-the-2019-u-s-open-championship/