philip lelyveld The world of entertainment technology

10Jun/19Off

Jeffrey Katzenberg, Meg Whitman Offer Details on Quibi Launch, Pricing

jeffrey-katzenberg-meg-whitmanThe company currently has projects in the works from A-listers like Guillermo del Toro, Antoine Fuqua, and Sam Raimi. Each series is expected to be two to four hours in length, with each one divided into segments that will be no longer than 10 minutes each.

According to Katzenberg, the service will have two pricing tiers at launch on April 6, 2020. The first will cost $4.99 with one pre-roll ad before each video segment — a 10-second ad if the video is less than 5 minutes and a 15-second ad for 5-10 minute videos. The ad-free option will cost $7.99. Whitman also said they expect to have approximately 7,000 pieces of content available within the first year.

“I said to Meg that, until day one, every decision that we make around content will be driven by instinct,” Katzenberg said. “Minutes after we launch, everything will be driven by data.”

See the full story here: https://variety.com/2019/digital/news/quibi-jeffrey-katzenberg-meg-whitman-produced-by-1203236854/

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