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Amazon Enables Tailored Recommendations Via AI Service – Amazon Personalize

Amazon is launching a new service called Amazon Personalize in select regions of the U.S., Asia and Europe, with additional locations to be added. The service, first revealed at last year’s re:Invent conference, aims to personalize the customer experience by helping developers build apps, websites, email marketing and content management systems that provide product recommendations and personalized search results.

According to Amazon Web Services, “you provide an activity stream from your application — clicks, page views, signups, purchases, and so forth — as well as an inventory of the items you want to recommend, such as articles, products, videos, or music.” You can also add demographic info “such as age, or geographic location” and “Amazon Personalize will process and examine the data, identify what is meaningful, select the right algorithms, and train and optimize a personalization model that is customized for your data.”

“All data analyzed by Amazon Personalize is kept private and secure, and only used for your customized recommendations,” explains AWS.

Amazon Personalize will be available “in select AWS regions to start, including U.S. East (Ohio), U.S. East (North Virginia), U.S. West (Oregon), Asia Pacific (Tokyo), Asia Pacific (Singapore) and EU (Ireland),” reports VentureBeat.

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