philip lelyveld The world of entertainment technology


Automakers eye VR to banish boredom in autonomous cars

RTX6ZB1AStartup holoride, co-founded by an Audi subsidiary, for example, demonstrated at the show how it wants to turn road trips into virtual reality experiences, allowing passengers to swim with whales or through sunken ships in the deep sea while on a drive.

As the car accelerates or steers sideways, the movements are logged by a computer installed in the car's trunk which adjusts the passenger's view in the VR goggles accordingly. It also prevents the passenger from experiencing motion sickness.

Audi's Meiners and Nissan's Ueda said the virtual experiences their firms are developing would likely only be deployed when the industry reaches "Level 4", or fully autonomous standards, in which the car can handle all aspects of driving in most circumstances with no human intervention.

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