Some companies are changing their model for picking out the best new ideas to develop. In most industries, the typical path of a new product begins in the R&D department and is led by senior staff. But that’s beginning to change, said USC Marshall School of Business chaired professor Ann Majchrzak, who noted that companies are starting to realize that the R&D department “might not be the best predictor of what is a good idea.” Instead, some companies are experimenting with internal crowdsourcing, which lets any employee pitch an idea.