19Jun/19Off
Snapchat Showcases Its Creative Chops at Cannes Lion with Marker Tracking & Landmarker AR Lens
On Monday, Snap did just that by opening an augmented reality exhibit at the La Malmaison art gallery featuring the digital creations of innovative Los Angeles-based artist Alex Israel.
Inside the La Malmaison, Snap and Israel have installed five "Snap-Portraits" that are brought to life via Snapchat's Marker Tracking. Influenced by Israel's passion for his hometown, the portraits host virtual palm trees, pelicans, and a gym, among other experiences.
Snapchat's financial fortunes are reliant on the advertising industry, so events like Cannes Lions are critical to ensuring that account executives and creative teams continue to look to Snapchat to promote their brands.