The Monarch Effect, an interactive, virtual reality experience, will debut today during National Pollinator Week in Washington, DC. Created by Environmental Defense Fund and the National Corn Growers Association, The Monarch Effect immerses viewers in monarch butterflies' incredible 3,000-mile migration through North America.
Monarch populations have plummeted 90% over the past two decades due to habitat loss, pesticide use, and extreme and variable weather. The species is a bellwether for the overall health of ecosystems and working lands.